# SEO & Agentic Commerce

Source: https://docs.globagift.io/docs/merchants/integrations/agentic-commerce
Description: Help search engines and compatible AI shopping tools understand your gift cards with Globagift structured data. Add your brand snippet without changing your website design.




Help customers discover your gift cards through search and AI-assisted shopping. Globagift **SEO & Agentic Commerce** adds structured brand and gift card product information to your website, giving compatible tools a clearer way to understand what you offer and where customers can buy it.

Copy the snippet from **Integrations** and ask your website administrator to add it to your site. It works behind the scenes, without changing your website’s design.

## Make your gift cards easier to understand [#make-your-gift-cards-easier-to-understand]

A gift card page tells people what you sell. **Structured data** describes that information in a format search engines and compatible tools can interpret.

Globagift brings together your brand details and active gift card products in the generated snippet. Depending on the information available, it includes:

* Your brand name, website, logo and business description.
* Gift card product names and artwork.
* Product currency and minimum and maximum prices.
* Links to your brand’s gift card storefront.

Manage brand details under [Information](/docs/merchants/information) and products and artwork under [Gift cards](/docs/merchants/gift-cards). Keep the information shown on your website consistent with those details.

## Prepare for AI-assisted shopping [#prepare-for-ai-assisted-shopping]

**Agentic commerce** includes shopping experiences where AI tools help people find and evaluate products, and may carry out shopping tasks on their behalf. Clear product information is a useful foundation for those experiences.

Globagift’s snippet supports the discovery side: it describes your brand and gift cards for tools that can read the generated structured data. It helps you present that information alongside your existing website content, rather than preparing a separate product description for each tool.

For example, **Harbour Kitchen** can describe its restaurant gift card with its brand name, artwork, currency, price range and storefront link. That gives compatible tools product information to interpret when someone is looking for a restaurant gift.

The snippet supports product discovery; it does not authorise an AI agent to purchase or redeem a gift card. For bespoke purchasing workflows, see [API / Developers](/docs/developers).

## Add the snippet to your website [#add-the-snippet-to-your-website]

1. Select the correct brand and open **Integrations**.
2. Find **SEO & Agentic Commerce** and copy the complete code snippet.
3. Ask your website administrator to paste it into your website’s **head** section on the relevant gift card page.
4. Publish the page and check that the script loads for the intended brand and environment.

<Screenshot src="/screens/merchant-portal/integrations-seo-snippet.webp" alt="The SEO & Agentic Commerce code snippet in Globagift Integrations." caption="Copy your brand’s snippet from Integrations and add it to your website’s head section." width="1032" height="100" />

To give visitors a way to buy gift cards on the page, add an [Inline Embed or Pop-up Button](/docs/merchants/integrations#embed-on-your-site) as well. The embed provides the shopping experience; the SEO snippet describes the brand and products.

## Check your gift card SEO setup [#check-your-gift-card-seo-setup]

* Use the snippet for the brand featured on the page.
* Check that the brand is active and the intended gift card products are active.
* Review names, artwork, currency and prices against the visible page content.
* Ask your website administrator to confirm that the site permits the script and that the generated structured data is present after the page loads.
* Keep useful gift card information visible as ordinary page text, so visitors and tools can understand it without relying on the script alone.

Search rankings, rich results and AI recommendations depend on each service’s eligibility rules and how it processes your website. Some crawlers do not execute JavaScript. The snippet complements your website’s SEO; it does not guarantee placement or recommendations.

For website administrators, [Google’s guidance on AI features and websites](https://developers.google.com/search/docs/appearance/ai-features) explains the role of useful page content, crawlability and consistent structured data.